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Latest Issue

By the Numbers: October 2020 Edition

By the Numbers October 2020

by Laura Bickie

Data will be crucial in making decisions to drive the industry’s recovery. To that end, several organizations have poured resources into getting a snapshot of where we are at, where we are going and how to get there.

THE STUDY: 2020 Coronovirus Poll by the Global Business Travel Association (GBTA)

The September survey of 1,364 GBTA members around the world sought to get a sense of the status and future of in-person events.


45% of respondents expect in-person events to resume in the first half of 2021

25% expect a return in the second half of 2021

37% expecting to host some or many meetings or events in Q1, rising to 61% by Q2.

52% say an effective vaccine for COVID-19 would have the most influence on the planning process

48% of GBTA companies say their senior managers value a managed travel program “much more” or “more” than they did before COVID-19



THE STUDY: Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19 by Destination Canada

In August, Destination Canada surveyed international (US and other countries) event planners in the association, corporate and incentive market segments to gain insights into industry recovery.


31% of association and corporate meeting and event organizers polled indicated that they will continue to use third-party planners

5% of association and corporate meeting and event organizers polled will move planning in-house

57% intend to continue using third-party planners for incentives

7% are in the process of moving incentive planning in-house

25% of respondents indicated they are relocating events confirmed for regions outside of North America to destinations in North America

73% of those same respondents are open to considering Canada for these events


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Caring for the Caregivers

Green Business = Good Business

The Ignite Platform Primer

Case Study: Testing event restrictions

Making Space

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The Disposable Dilemma

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Lights, Camera, Action!

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Flight Forecast

Case Study: A hybrid event for meeting planners

Trading Spaces

Terms of Empowerment

Feeding the Future

Milestone reflections

Virtual Holiday Party Ideas

Case Study: Canadian Event Industry Awards

Stress Busters

Case Study: 100-person virtual mentoring event

The Power of Story

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The Time is Now

Grab the Mic, Grow Your Business

Should you give interns a turn?

Up for Interpretation

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Back to Business: Insights from byPeterandPauls Hospitality Group

Back to Business: Insights from Industry Associations

Hands Off

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Back to Business: Insights from White Oaks Resort & Spa

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