Let's get talking!

Worth It challenges the business events industry to create positive, productive, open conversations around articulating and showcasing our value as individuals, companies, and as an industry.

Worth It will touch on many hot topics, from rate transparency and discounting to protecting ideas, the debate on charging for RFPs, and so much more

There will be many ways to participate throughout the year! Join the LinkedIn discussion, engage in a workshop at an industry event, and visit the Worth It page often, as new resources will be added. Plus, Ignite will be giving away fun prizes… because you’re Worth It!

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Worth It Insights

The Secrets of their Success

As we celebrate Worth It’s first anniversary, we asked event professional to candidly share about the challenges facing the industry and how to fix them.

Worth It Wisdom

As we celebrate Worth It’s first anniversary, we asked event pros to talk candidly with us about challenges facing the industry and how to fix them.

The RFP Conundrum

Fed up with wasting time and resources on false hopes and having their ideas ripped off, event pros are rethinking this long-standing business practice.

Getting Real about Rates

Is the Industry ready to be more transparent and strategic about how event services are priced and valued?

Stand Up For Business Events

The tumult of the last three years has provided our industry with the opportunity to hit the reset button. It’s time to reflect on and redefine the value of business events.

Social Media Shareables

Stand Up for Business Events on your social channels. Download the Worth It Social Media Shareables and start sharing and don’t forget to tag #IgniteWorthIt.
Download (zip)

Worth It Conversations

Join the discussion online today!
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You're Worth It

$250 Education Bursary

Earn multiple entries by:
1. Following @IgniteMagazine on LinkedIn
2. Interacting in an #IgniteWorthIt discussion
3. Resharing an #IgniteWorthIt social media post


Do you disclose commissions you receive for booking business to your clients?
Do you disclose commissions you receive for booking business to your clients?
Yes, and I pass them to the client

Worth It Shop

Worth It Live

Come out and join the conversation in person. Ignite will be hosting a series of thoughtful discussions live at industry events, focused on topics related to Worth It.
CSE Live EventFest
Date: May 6 - 7, 2024
Location: Evergreen Brick Works, Toronto

Session: Ignite Worth It Collaboration Lab,
                May 6 @ 3:15 pm
We’re teaming up with CSE for the Ignite Worth It Collaboration Lab, where together with some of the brightest minds in the industry, we're taking on the biggest challenges facing event professionals today. This dynamic and interactive workshop is dedicated to engaging in meaningful dialogue, brainstorming actionable solutions, and championing business events. Whether you're a seasoned professional or new to the field, your insights and experiences are invaluable to creating a roadmap for innovation and success. Together let's build a supportive community focused on elevating the standards and impact of business events.
Coming Soon

Past Events

MPI’s The Event
Date: May 11 - 13, 2023
Location: Gatineau, QC

Session: Worth It - We Make it Look Too Easy
This workshop will explore how to communicate your value to clients who don’t always comprehend what it takes to run a seamless event.
CAEM Annual Conference
Date: June 11 - 13, 2023
Location: RBC Place London

Session: Trends that are Changing Our Work Environment, June 13 @ 2:00 pm
As the workplace continues to evolve, this session will provide an opportunity to discuss key topics that impact our businesses. Ignite Editor, Laura Bickle, will be continuing the Worth It conversation at one of the topical round tables.
CanSPEP Conference
Date: August 1 - 4, 2023
Location: St. John’s, NL

Session: Hot Topics: Stand up for Business Events!
Let’s get talking! Get ready for a lively, interactive discussion that will leverage the knowledge in the room to brainstorm solutions to common pain points—RFPs and discounting to rate setting and idea theft—experienced by event-industry entrepreneurs. This session is inspired by the Ignite Worth It initiative, designed to explore how to articulate and showcase value—as individuals, as companies and as an industry as a whole.
Canadian Meeting & Event Expo
Date: August 15 + 16, 2023
Location: Metro Toronto Convention Centre

Session: Meetings and Events Industry Panel
Ignite Editor, Laura Bickle, will join other industry experts for a thoughtful discussion about different segments of the meeting and event industry.
SITE Canada Education Day
Date: September 25, 2023
Location: Toronto, ON

Session: Let’s Talk… because You’re Worth It @ 3:00 pm
How to tackle tough topics? Get talking! Ignite Editor, Laura Bickle, will reveal what has the industry a buzz and where positive change is on the horizon.
PCMA Canadian Innovation Conference
Date: November 19 - 21, 2023
Location: Saint John, NB

Session: Our Worth: Conversations Around Recognizing Our Value in Meetings and Events, Nov 20 @ 11:00 am
The conversation has started, we want you to be a part of it. Join us for an enlightening and empowering panel discussion about how we can respond to conversations around compensation for our expertise. During this safe and friendly dialogue, we’ll explore the importance of recognizing and communicating your value effectively.
Go West
Date: January 28 - 30, 2024
Location: Edmonton, AB

Session: Worth It Hot Takes, January 29
The GO WEST Hot Takes Series shines a light on the most relevant and pressing issues exposed by Worth It. Through interactive group discussions, attendees will walk away with tangible, actionable strategies on these HOT topics. @1:30 pm Hot Take: The RFP process is broken, @2:45 pm Hot Take: Raising your rate will not kill your business, @4:00 pm Hot Take: The planner-supplier relationship needs a new approach.