The Worth It: Stand Up For Business Events initiative inspires the business events industry to engage in positive, productive, and open conversations about our value. From rate transparency and discounting to protecting ideas and the debate on charging for RFPs, Worth It has highlighted critical topics with the goals of sharing solutions and building community.

Get involved! Read Ignite’s latest articles, join a workshop at an industry event, tune into the Ignite Your Events podcast, or show your passion for the industry by donning a Worth It t-shirt or other fun merchandise.

Plus, Ignite is giving away educational bursaries… because you’re Worth It!

 
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Worth It Insights

Discover the latest articles from Ignite on the Worth It conversations.

Show Me the Money!

You can’t run a successful business without getting compensated for your work, and—love it or hate it—invoicing is what gets you paid. Here’s how to do it better, faster and with less stress.

Solo Savvy

Running your own business isn’t for everyone, but if you’re keen to take the plunge and dive into the world of entrepreneurship, there’s no question your existing skills will prove valuable.

Empathy with an Edge

There’s more to empathy than its power to create a positive work environment and help restore calm after disruptions. Here are five leadership strategies to develop disruptive empathy in your workplace.

Get Schooled

Upgrading your skills can boost your value and your job satisfaction. Check out these strategies from industry pros for making learning a habit.

Just Show Up!

Sick of the no-show phenomenon, an industry vet calls for a return to the etiquette of attendance.

The Secrets of their Success

As we celebrate Worth It’s first anniversary, we asked event professional to candidly share about the challenges facing the industry and how to fix them.

Worth It Wisdom

As we celebrate Worth It’s first anniversary, we asked event pros to talk candidly with us about challenges facing the industry and how to fix them.

The RFP Conundrum

Fed up with wasting time and resources on false hopes and having their ideas ripped off, event pros are rethinking this long-standing business practice.

Getting Real about Rates

Is the Industry ready to be more transparent and strategic about how event services are priced and valued?

Stand Up For Business Events

The tumult of the last three years has provided our industry with the opportunity to hit the reset button. It’s time to reflect on and redefine the value of business events.

Worth It Resources

Access resources to boost your confidence, knowledge and skills.

FAM Trip Participant Agreement Template

Communicating your expectations upfront provides a foundation of mutual trust and respect with your FAM participants. Download this template and customize it to suit your needs!

New Certificate Program: The Business of Meetings and Events

19 online module program takes a holistic approach to learning the intricacies of the events and meetings industry.

The Long-Distance Leader

What we do as leaders hasn’t changed. How we lead must. A model for effective long-distance leadership.

Sample Event Pricing Worksheet

Julia O'Grady, planner and business owner at ITM Events, has provided a sample pricing worksheet that she uses to prevent undervaluing her company and her team.
Download (xls)

Social Media Shareables

Stand Up for Business Events on your social channels. Download the Worth It Social Media Shareables and start sharing and don’t forget to tag #IgniteWorthIt.
Download (zip)

New Course Alert: Master of the Art of Creating Event Contracts

Become a Certified Event Contract Professional (CECP) through this online training course.

RFP Essential Info Checklist

Whether you’re creating an RFP or responding to one, here are the details needed to ensure the response is thorough and reliable.
Download (pdf)

It Starts with Trust

Event pros most commonly cite trust as the most important component of successful business relationships. Check out this great read!

Worth It Conversations

Tune in to Worth It discussions on-the-go.
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Worth It Shop

Showcase your passion for the industry with Worth It merchandise.
All proceeds support educational bursaries.
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Worth It Live

Join the conversation in person at Worth It educational sessions at industry events.
CanSPEP Conference 2025
Date: June 23 - 26, 2025
Location: Kingston, Ontario

The Ignite Collaboration Lab: Entrepreneur Edition

Imagine being a room full of trusted career coaches ready to tackle your biggest pain points. Welcome to the Ignite Collaboration Lab, with its signature mix of candid conversation and tangible takeaways!

Ignite will curate a panel of expert panelists based on crowd sourced topics of interest to share their insights. Attendees will have time to share their own experiences with each other and brainstorm solutions to challenges with the guidance of a moderator.